FLR is a project born in France and developed in Berlin. The brand holds its name due to the contraction of the designer's name Flore de Sermet de Tournefort. FLR celebrates the beauty of a body which seeks to be sensual and free of any social restrictions.
FLR clothes are handcrafted in Flore's atelier, currently located in Brussels. The slow manufacturing method allows for unique pieces and limited editions. Each fabric is specifically chosen by Flore in places she travels to such as her hometown in southern France, in Paris or Berlin. She also selects second-hand clothes and gives them a second life by merging them with new materials to design her garments. The choice to include vintage items was made for ethical and aesthetic reasons.
FLR plays with volumes by folding or destroying fabric to deform the silhouette. The use of silky or see-through fabrics allows garments to be seen as a second skin layer.
FLR second collection, Déjeuner sur l'herbe, is made of unique pieces, focusing on slow-fashion instead of fast changing seasonal styles. Flore is strongly inspired by sping and paintings, both wich regularly cloud and delude her imagination.